Facewatch

Facewatch is a British company that operates a centralised network of facial recognition cameras used in supermarkets and independent shops.

The company was founded by Simon Gordon, who also runs Gordon's Wine Bar (one of the oldest wine bars in London).

Notable users

• Sainsbury's ("We must put safety first in our stores")
• B&M
• Spar
• Home Bargains

In the news

• Alarm over launch of facial recognition in UK shops that instantly alerts police
• Sainsbury’s to deploy facial recognition software in 200 stores

Shops using facial recognition from other operators

• Asda ("Asda faces legal complaint after “unlawful” facial recognition trial") - operated by FaiceTech